Gestalt: Law of similarity

The law of similarity is one of the four laws of visual perception, as theorized by gestalt psychologists. Paul Martin Lester, author of Visual Communication, an expert wrote: "The law of similarity that, given a choice on the part of the brain, you select the most stable and easiest form to focus on importance. This law stresses' of basic shapes in the form of squares, circles and triangles. "

What does this mean? We tend to group similartimes and forms, often trying to attack a certain kind of meaning for them. For example, if we see a row of small triangles, one tends to regard it as one line or row. There are less inclined to consider them as separate triangles, but we are more inclined to see how a line of triangles.

Another factor on the law of similarity has to do with what we first identify when the display format and forms. We are inclined to notice the shapes of letters, colors and shapes (as opposed to tryingwhat is not similar). Our human minds quickly identify patterns faster than the individual parts of the model. We like to see how the pattern of flows together. We love the designs with repeated forms, shapes, colors and textures.

Gestalt theory relates to how we see things in general. The laws of Gestalt refer to the way that usually assimilate visual information in particular from the beginning. This does not mean that we do all the time and do not want to see things more in depthbe. However, the understanding of the Gestalt laws are beneficial for graphic designers, because this knowledge teaches us to understand our similarities in the layout.

Another place where the law of similarity is at its peak is seen in retail stores. When retailers set up display in which the design of the product are repeated over and over again, it looks really smart of us. In fact, sometimes repeated patterns look great! When consumers separate the product from the display and throw it intheir cars more often, the magic is gone!

Graphic designers concerned with how information is received. Most of us get visual information quickly and easily as we gather information. If a graphic artist understands the law of similarity, one can predict what their viewers are noticing a quick look at the middle. Graphic designers anticipate how the product will be grouped when the shop where you capitalize the law of similarity. Thisvisual information can improve communication and save companies millions of dollars on advertising campaigns. (Revised 2/15/2006)

buy car amplifiers