Art Deco in 1920
The mood was optimistic during the 1920s and the future looked bright. First World War was over and the economy was booming all over the world. Jazz was all the rage, women had won the right to vote and the flapper further women freed. The age of the machine was in full swing and the technology has been rapidly improving the quality of life. This was the age which introduced to the radio, the press, the skyscraper and modernized transportation. There was asense of excitement and expectation in the air, a moment to anticipate a future full of promise.
Paris 1925
It 'was during this period that the Art Deco movement began to emerge. An exhibition was held in Paris in 1925, called the Exposition Internationale des Arts Decoratifs et Industriels Modernes. E 'attracted all the major French artists, architects, designers and craftsmen of the period and characterized their work. Although the various works do not all have a commonaesthetic - the Art Deco style is in fact quite eclectic, with influences of Art Nouveau, Cubism, Futurism, Modernism, Neo-Classicism and the Bauhaus (Benton, 2003) - the themes of the works had a common ...
Art Deco News
The themes that emerged from the show were the 'modernity,' Technology 'and' Luxury & Leisure '. Although the exhibition in Paris highlight the works of French artists, the Art Deco movement was global, with deep roots in other European countriescountries, Egypt, India, East Asia, Latin America, South Africa, Australia, United States, Mexico and Cuba 'look' Deco is often difficult to describe, because it is an eclectic mix of styles, but it has the "you You know when you see it "quality about it. (Fulford, 2003).
The Art Deco Classic Look
This style is associated with a glamorous look elegant and symmetrical bold geometric shapes and bright colors like yellow, purple, ruby and turquoise. Skyscrapers,moving objects, and all the days were adorned with drawings as angular zig-zag, chevron and sunburst.
Cars, trains and other means of transportation began to take on a more futuristic, aerodynamic look. Steel, glass and lacquered wood were used to achieve that look elegant and modern. The economic boom has allowed for the free use of expensive materials like diamonds and emeralds in jewelry, and ivory and mahogany furniture.
How to travel comfortably came into vogue, a need tomarketing exotic destinations for the young and wealthy has become increasingly important. significant progress in Graphic Design were taking place in this period and, in turn, there was a mass production of advertising gadget that came out of the Art Deco period, particularly the travel posters.
Art Deco in 1930
With the stock market crash of 1929, the Great Depression began to spread throughout the world. Although it would be another couple of years before the average family has begun toexperiment the effect of this economic crisis, the optimism of the '20s began to be replaced with a bleak sadness.
By the mid-1930s, however, the world had been badly injured and beaten by the Depression and Art Deco was an obscene, the memory of a bright future that never came. It came to be associated with opulence and extravagance that has taken place in the stark reality of the day. Moreover, as the threat of World War II loomed closer, he lookedincreasing vehemence. And with the outbreak of World War II, in 1939, Art Deco was dead.
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