This article is my experience in magazines, but the principles also apply to other media in both print and web design. No matter what software you work, or what industry you're in, these guidelines are universal. Their understanding and practice them you will get a solid foundation for a successful career. The rest is up to you!
No doubt some people have a gift for graphic design, but also the most talented novices need mentoring in order tolearn the basics of design are essential when starting out. Without such guidance, many talented designers will fall short of their potential. I saw Art Directors expert magazine covers and high-impact creative open feature full of eye-popping typography and complex collage in Photoshop. But the pages that follow are full of design flaws unforgivable. Here are the five basic principles - not necessarily in order of importance - which well help you become a betterdesigner from day one.
1. Understanding precedes Printing
We have all seen designers do amazing things with the guy. words and pushes the manipulation of individual letters to reflect the context and meaning is one of the fun things about designing. Before you get that far, however, a simple premise: to read a copy and understand it! For people whose job is to work with the type, many designers have an aversion to reading. Before you can go play with the text, you mustunderstand exactly what you have been invited to present visually. Knowing which words - if necessary - must be treated; understand the hierarchy and stick to it.
2. good typography
Once you are ready to bend the type of your will, remember that it is not always necessary to spend hours looking for the perfect font. Try instead using a simple character and do something creative with it. This is a good place for an inexperienced designer to test their skills typography. If you are unable to producecreative designs with classic typefaces like Helvetica, Times, Garamond, etc, then you will be well prepared to explore and plan in a responsible manner with the more exotic characters available. Bonus tip: If you are combining characters, the key is there must be conflict between them, otherwise you can only use one (or variations thereof). This can be done using the size, weight and color, but also consider the style of the characters themselves. Rarely will a good idea to pair twodecorative fonts. Alternatively, the combination of plain and exotic characters can give fantastic results.
3. Understand the hierarchy
The laws also apply to the hierarchy of text, graphics and images. Without them, your travel artwork on the first hurdle. List in your head (or jot down on paper) design elements in order of importance, then design and assemble so that the viewer immediately recognizes the part that he / she should look at first. Start with theMore important, then second most, and so on. It is rarely necessary as a hierarchy of three or four levels. Again, use the size, weight and color to affect the outcome, but it is important that this hierarchy is at the heart of your design, not a last-minute adjustment. Once finished, look carefully at your work. If the hierarchy is not obvious to you, you probably will not be obvious to anyone else.
4. The color combination
You can either have a sense of color oryou will not. Partly true, however, a beginner can not be expected to have the same balanced sense of color as an industry veteran. So where to start? Of course, you must consider what kind of design you are doing, and that time is a. But if you're working with a palette of vibrant primary or earthy style, there are ways to deliver the combination of colors that do not jar or vibrate against each other. Take a nice earthy purple: 50C/45M/15Y. Instead of grasping blindly for acomplementary color, try scrolling through the channels CMYK against each other, leaving at least one anyway. If we do not confuse the Magenta down in order to obtain 50C/10M/15Y, you will find a beautiful turquoise that works perfectly with the purple. Or maybe you want a hot combination. Back to the original purple and assign the same numerical values for the alternative channels of color: 15C/50M/45Y. Now you have an earthy pink - the same values, different channels. Again, it works well with the purple (actually, allwork together). Of course, there's nothing saying you must adhere strictly to this rule, but it is a good starting point for a fledgling designer faced with the difficult concept of color. And do not forget to make sure your monitor and printer are calibrated to display accurately.
5. Is your design the best possible solution?
The graphics are obviously subjective, and there are a hundred different ways lead to the solution. You need to find the best. Once you're doneyour work, ask yourself this: is this the best possible result? The measure of what kind of design becomes much rests on the extent to which you push this question. Do not settle on something if you're not 100% convinced is the result of design as possible. If there is even a sliver of a doubt in your mind, change or try something new. Your client wants to see the best you can do. This is exactly what should be delivered every time.
L 'principles above are 1.01 per lesson graphic designer to come. A successful experience in working with their never stopping to think. Creativity has no end contemporary art, not graphic design. Never forget your client. They're paying you to be creative, but working with these guidelines will help to build the structure for your art in a way that is faithful to its purpose and sells exactly what it was designed to sell ... that it is glamorous or not-so-glamorous.After all, is what we are busy doing.
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