Image : http://www.flickr.com
Many companies and small businesses have a web site that is reasonably non-functional. The Web sites simply do not attract visitors, customers or sales lead - and a wonderful marketing opportunity is wasted. With increasing competition from the Internet More and more websites are left out in the cold.
So, before creating a new website, it is essential to do some preliminary research. Identify the target market and the consequent search for key words are necessaryprecursors to the creation of the website.
Keep in mind your goals when you create a new website:
The site must be known to search engines.
The ranking should be good to select key phrases.
Search Engine Results Page (SERP) is to entice visitors to visit the website.
The advertisement on the Site should translate into new customers.
Here is a checklist covering the essential aspects of creating a new web site. Comments are not complete(This would require pages and pages) - which are just mind jogging. You can find lots of articles on the Internet that provide details in depth:
Website Name
Use words in the URL to the content, so that visitors can easily remember the URL.
Web Site Hosting
Choose a web host that offers reliable service and staff, with minimal downtime. Available software must be flexible enough to allow for continuous siteOptimization.
Demography
E 'imperative to select the target market before starting to build the website is done. You must know the age group, level of education, skills and the sophistication of your target audience. Identify your target market goes hand in hand with the search keywords. You can not optimize the keywords without knowing the target market.
Keyword Research
Keyword research is needed from the outset, asinfluence the content and every aspect of the site. Each Web page must include the keyword phrases targeted.
Web Site Content
Topics page, select and create the write-up. The write-up must adhere to the theme and incorporate the keywords you select the topic. The site must be friendly and direct. The site must be professional.
Density Analysis
Originally SEO involved making sure that the keywords selected had a density of 5%.Today, this will be considered as keyword stuffing. The analysis of the density is still a value - to check if a phrase or keyword is used too often (or often enough). Use synonyms to avoid problems and improve the chances of a stroke research.
The opposition
Do a search using the keywords and see how the opposition is going and what they are using to get a better ranking. When the new site is up and running, remember that the "Sandboxeffect will be operational.
Contact Page
The page "Contact Us" should (if it has not been done elsewhere) to establish trust and credibility.
Graphics
Create a company logo, pictures and slideshows. A favicon.ico should be included with the images. Make sure the company logo has a label containing explanatory ALT key words - often appears in the SERP listing. Minimize the size of the image to improve response times.
The Meta Tag andPage Titles
The keyword tag, description tag and Page titles should be optimally set. The result of Search Engine Results Page (SERP) prospectus must be inviting.
Web Site Template
It 'important that all Web pages are consistent, have the same look and feel, and are interesting. Create a template that defines the web, layout, theme, style, colors and fonts. A model of the site also accelerate development. An ASP.Net Master Page makes an idealTemplate, and to ensure consistency between Web pages.
Cascading Style Sheets (CSS)
CSS is also required for consistency between Web pages. Use CCS to ensure that the press does not include the superfluous text, and that character is not too small.
Navigation
Choose the style navigation - vertical or horizontal are the alternatives. Also choose the style of menus and sub. Above all, the page navigation should be simple andeasy.
Website Statistics
Setting up monitoring of statistics, or to use Visual Basic and SQL Server to store and retrieve custom statistics.
Submission Website
Send your website for search engines and directories as soon as possible, although not complete. Send the Web site of any local directory.
Backlinks
Start submitting articles for the submission of qualityWebsites.
Intelligent Web Pages
Visual Basic. Net can be used to change directories, advertising, content and images.
And finally ...
When the site was built, make sure all the SEO tips that can be found have been implemented. And keep checking on a regular basis. This is not a task once.
Who said you had everything will be 'quick and easy? Email me if you have questions or suggestions.
